Recruiting, Culture and Social Media
Every person you bring into your company has to fit well within the culture and add value to the company’s success. Given the critical nature of hiring, having the right tools will help you succeed in this function.
What is your organization’s purpose, values, and culture? If you have a completed vision, use that in your recruiting efforts. Ask the candidate questions that help you decide whether they are high performers and would fit into your culture. For example, if the one of the company’s values is quality, how is it incorporated into the culture of the organization? Are there metrics in place or milestones that employees must attain to produce the best quality product or service for the company?
Your company’s values will shape your culture. For example, if one of your values is to communication and transparency to your employees as well as to customers, how would that value support your purpose?
You must communicate company’s culture throughout the recruiting process. The culture can be shared values as well as dress code or virtual versus in house work environment. Before you start recruiting, ask yourself the following questions and create a clear picture of the right candidate for your company:
- How important is it for all employees to support the purpose and the values of the company?
- How will you manage employees according to the company’s vision and values?
- Is your organization flat or hierarchical in nature?
- Is your office open, or are there lots of offices/cubicles where management works?
- Is there diversity in your employee base?
- How does the company celebrate together?
- Are you focused on innovation or fun in all that you do? Perhaps both?
- How do you communicate to all of the employees – do you only share with those who need to know or are you transparent with all of your employees?
- Do you encourage taking initiative and expect employees to make mistakes?
So now that you have a stronger view of what culture is like in your company, how can you use social media to portray your culture. I found this great post on Business 2 Community by Holly Wade “5 Ways to Reflect Company Culture Through Social Media.”
There’s no doubt that recruiting is beginning to share many tactics with traditional marketing. In fact, marketing tools like social media, content creation and more are essential to modern recruiting efforts as job seekers have evolved. So how do you reflect company culture through social media? First, you’ll have to put on your marketing hat. Second, you’ll have to put yourself in the job seekers shoes and consider what they’re looking for in the ideal workplace. Whether your organization has marketing-managed social media accounts or separate talent acquisition-managed accounts, you can utilize these tips to share your company culture with job seekers and demonstrate what it’s like to work for your company.
The post shares creative ways for you to broadcast your culture in your recruiting efforts. Using social media to market your job openings is a popular marketing tool to find great talent. A Retractable Banner installed at a key location to inform and recruit, also effective.
Candidates want to know about the culture and how they fit into it so give them a preview of what it’s like to work with your company.
**********RECRUITING THE BEST TALENT**********