Social Media and The Law
What is your social media policy? Do you have one? If so, is it clear and legal? Businesses definitely have rights to protect their brand, yet the employees in the U.S. also have their rights. I found this question and answer post on EpsteinBeckerGreen (legal firm):
“On Managing Employees’ Social Media Activity,… ” by Steven M. Swirsky. It answers the question:
What sort of actions can an employer take against an employee whose online postings may be offensive or insubordinate, but may also be construed as protected concerted activity?
In managing employees, you are required to have knowledge around training, directing and motivating your team members, as well as the legal rights of employees. In the U.S., employment law is a thriving business. Employees are more aware of their rights and have sued companies as well as managers. Like a lot of laws, there is room for interpretation. Your social media policy should be evaluated by legal counsel with a stamp of approval.
Few managers understand their legal responsibility in upholding the law. Don’t ever just react when you are frustrated or upset with an employee. Rather step back and review the situation and then decide how to best handle it. You may need outside input — Human Resources or legal counsel.
What social media policy is in place at your company? If you are not in the U.S., is it necessary to have such a policy in your company?
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